I've always has a lot of disdain for AOL, simply because
from its inception it seemed like a hosting ground for
clueless behavior, but this most recent blunder of theirs
just makes me livid with anger at the self-interested stupidity
of their direct-mail department.
I am, of course, referring to the latest in their wasteful advertising
campaigns, the one that really takes the cake: sending out thousands upon
thousands of large black plastic DVD cases with AOL CD-roms inside, as
part of their "500 hours free!!" promotional campaign.
these DVD cases are constructed of HDPE #5 or polypropylene. in large
industries, this type of plastic is recycled in bulk; but will not be
picked up by curbside recycling. as a result, thousands upon thousands of
these DVD cases will all end up in a friggin' landfill somewhere.
it's just beyond stupid.
I encourage you all to go to aol's feedback page
and give AOL's promotional department a piece of your mind.
also, please feel free to forward this posting to anyone you
know who cares about environmental issues.
if you are in need of vituperative adjectives and epithets,
here's the mail I sent them:
dear aol:
as a human being living on a planet of increasing waste and diminishing
resources, I am appalled beyond belief at the recent "bulk mail" you sent
out consisting of I don't know how many thousands of large H.D.P.E #5
black plastic dvd cases containing your promotional CD-rom.
my god what an idiotic move.
I can't believe you would do something so disgustingly self-interested
at the expense of our environment.
it was bad enough when you started sending out disposable CDs (or AOL
frisbees, as we called them) by the thousands; but every single one of
these cases, since curbside recycling won't pick up polypropylene, will
end up in a local landfill, and there they will all sit, for the next
million years, as a testament to your selfishness and stupidity. let us
hope that archaeologists of the future (should the human race survive such
neanderthal throw-backs as yourself) will uncover these relics and
classify AOL's contribution to the historical record as "100 tons of
garbage."
I expect you to apologize publicly to our planet, you wasteful, selfish,
jerks.
yrs most sincerely,
cynsa bonorris
San Francisco, CA
©1995 cynsa@well.com